Thursday, 15 December 2016

Common Mistakes Companies Make With Social Media Tools

Common Mistakes Companies Make With Social Media Tools

Social media is not a set of tools, but rather a way to communicate information. Here are some of the most common mistakes companies make in regards to social media tools:


Thinking the tools are everything

Most social media talk revolves around tools – i.e.: 10 Ways to Get More Followers on

Twitter. While it‟s useful to get into the details and tactics of social media, a solid marketing strategy should work no matter the medium. The smartest companies will focus on strategy because in the world of Web 2.0, the tools are constantly changing.

Not using the tools correctly

It takes a long time to build credibility, especially as a company because individuals are taught to be wary of anything that looks like marketing or spamming. Unfortunately, it only takes one discrepancy to do damage to a company‟s reputation. Err on the side of

caution with each tool, and take time to listen to the conversations and learn the etiquette for each medium.

Not using the tools at all

Every tool holds opportunity for companies, so companies must be willing to experiment. Rest assured your competitors will be experimenting, so don‟t let them set the tone or build equity without having your own presence.