Sunday, 20 November 2016

What is Email Marketing?

The Internet has introduced a new twist on direct mail and given businesses another chance to reach people, a technique known as E-mail marketing

digitalcot-email marketing

So what exactly is E-mail marketing?

Well, it’s a campaign sent straight to your inbox, made personally for you, with the aim to sell or promote a product or service.

It’s one of the more traditional forms of online marketing used on a daily basis, and is known to be more effective than some other methods of marketing.

If you have an email address, then there is a 99.9% chance that you have seen email marketing in action.

Say you’re having a look through your inbox and you notice that there’s 20% off at your favourite clothing shop.

email marketing


This is email marketing.

An email has been sent directly to you, with the aim to advertise to you.

Ok, let’s flip this around.

Now you’re the one sending out the email campaign to your customers.

When sending out your email campaigns you will need their permission first.

Without your customers’ permission, your email is just spam. And what happens to spam? It gets deleted.

Getting your customers’ permission is very important as it means you build their trust. This creates a bond with you and your customer, meaning they look forward to receiving your emails as they want to hear about your latest deals and offers.

Creating a campaign – how it works

Creating your campaign doesn’t have to be difficult.

Let’s use a welcome email as an example.

Sending customers a welcome email immediately after they subscribe can be really effective.

You are responding quickly to their action, meaning they are more likely to engage with your email content.

This type of email campaign is great as it can be created once and then set up so that each time you gain a new subscriber, it’s automatically sent to them.

Before creating a campaign, you will need to collect information from your subscribers.

Obviously you’ll need their email address as a minimum; this, as well as any other information can be collected in a simple way like using a form on your website.

Your campaign can now be designed and as it’s a welcome email, we’ll want to make it enticing.

Try thanking the user for subscribing and giving them a special offer or some unique content.

An email campaign can look any way you like it to, as long as its aim is clear and encourages your customer to do what you’re asking them.

You can also make it personal, so that each reader feels it’s directed especially to them.

When they receive it, you’ll want it to work on all devices, especially mobile, as this is where most people are now reading their emails.

But don’t forget, it needs to stand out in your customer’s inbox, otherwise it will be ignored.

A few misleading or tedious words could be the difference between your email being opened or deleted, so make it catchy, honest and relevant.

Now you’ve seen just how it works; let’s look at how you can harness the power of email marketing.

A key part of email marketing is being able to analyse your results, so you can see how customers are engaging with your campaigns.

You can find out how many emails are being opened, clicked on, shared, if they’re generating sales, and many more things.

All of this is very useful as it will enable you to improve your future campaigns and achieve your marketing goals.

Email marketing also provides great return on investment for your business as there are no printing costs, postage costs or advertising rates, so you can target a larger group of your audience at a lower cost.

Let’s not forget that over half of internet users are checking their emails daily.

That’s a lot of people to target and send your campaigns to.

So how can you begin sending your own email marketing campaign?

You’ll need to gather your customer data, create your campaign; set up scheduled sending times amongst other things.

Setting up and running email marketing takes time, but it can be made simple with 123 Reg Email Marketing.

It’s a powerful online tool which makes the process of email marketing simple and saves you time.



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