Friday, 18 November 2016

What is Digital Marketing?

What is Digital Marketing?

"Digital Marketing is the use of electronic media to communicate with consumers and receive responses through the same media instantaneously."

Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot of time and money focusing your resources on failing marketing campaigns.


For example:

If you are a coffee shop, it would not be wise to spend money and time on aSEO (search engine optimization) campaign. It could be costly and most likely you would never see the return on your investment.  You would be much better off doing a SMM (social media marketing) campaign. Or even focus on yourLocal Listing on Google, Bing and Yahoo. This would be an excellent, free way to engage your potential customers, through offering coupons and having previous customers right reviews.

Digital marketing is an umbrella term for the promotion of products or services on the Internet including mobile phones. It includes:

Search Engine optimization (SEO
Pay Per Click (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Facebook Marketing
YouTube Video Marketing
Digital Display Advertising
Mobile Marketing
Viral Marketing
Web Analytics

What is digital marketing?

Digital marketing is a very broad term that refers to any marketing done through digital channels. For the most part this revolves around websites, mobile apps, search engines, and social media networks. There are other things like network enabled push messages or sms marketing, but we’ll ignore them for now since they usually don’t work very well.

What is digital marketing strategy?

a digital marketing strategy is essential to take advantage of the growing opportunities from digital effective digital strategy will help you take the right decisions to make a company successful online.

Who needs digital marketing services?

Anyone, struggling in market and want a strong online presence.
Anyone who want to increase traffic to his or her website
Anyone who wants to increase his/her sales
Anyone who want to connect with right audience through social media… and many other factors.

Why digital marketing?

provide small and medium enterprises the chance to compete against the big companies
Digital Marketing Is More Cost-Effective than Traditional Marketing
Digital Marketing Delivers Conversion
Digital Marketing Helps Generate Better Revenues
Digital Marketing Facilitates Interaction with Targeted Audiences
Digital Marketing Builds Brand Reputation
Digital Marketing Provides better ROI

Platforms involved in digital marketing or the basics of Digital Marketing?

There are plenty of marketing platforms that you can use in digital marketing. They include:

Email: Almost everyone has an email address and what better way of reaching people than using emails. Email marketing is where you reach out to people that have subscribed to your list. There are many reasons why you can write to these people: to let them know of your latest blog posts, available products and services, and any offers that you are offering.

The cool thing with email marketing is that you send your message to the people that are already interested in your products and services thus you have higher chances of your message being opened. The easiest way of correcting email addresses is giving a free product. After you have the email addresses, send emails to the people that have subscribed to the updates.

When sending your messages to be cautious of how you do it. As rule of thumb avoid sending too many messages or those that don’t have value to the subscriber. This is to prevent the subscribers from unsubscribing or ignoring your messages. To increase the chances of people opening your emails you should have good titles.

SEO: Popularly known as search engine optimization, SEO is the practice of ranking your website in the search engine results so that as many people as possible can find you and visit your site. The cool thing about it is that it’s free and when done right, your efforts can pay off for years. To do it right you need to research and find the best keywords to use in your content. While you should sprinkle your keywords in the content, you shouldn’t write for search-engines—you should write for people. Remember that user experience is a strong ranking factor thus if your users have a bad experience with your content you have minimal chances of ranking high in the search results.

While SEO is great, its major flaw is that it’s prone to penalties. The penalties result from overstuffing your content with keywords and using other black hat SEO techniques. To be on the safe side only use white hat SEO techniques.

Pay per click: Also known as search engine marketing (SEM), this is a digital marketing platform where you use Ads to advertise your products or drive people to your site. The most attractive thing about it is that it’s highly targeted; therefore, you reach the exact people that you are interested in seeing your Ad.

How the system works is that you create a campaign and bid at the keywords that are relevant to the products and services that you are promoting. To be successful you should aim at keywords that are as relevant to your content as possible. You should also create irresistible landing pages.

This method of marketing is highly effective; however, it can burn plenty of your money if you don’t put effective money management systems in place.

Social media: Social media sites such as Facebook, twitter, LinkedIn, Google+ and others provide a great place to promote your products and also build relationships with your customers. Just like in other online platforms, you shouldn’t use the social media sites to simply sell your products and services as you won’t go anywhere with it. The best way of going about it is posting information aimed at helping your customers and lightly sprinkle in information about the products and services that you are selling.

Mobile phone messages: The messages work just like emails. You have to collect the phone numbers of the people that are interested in your products and services and regularly send them messages about the information that you want them to know about. The good thing with the messages is that you have higher chances of getting them opened compared to emails. Just like with emails, avoid boring your subscribers with irrelevant or too many messages.