Friday, 18 November 2016

What are the basics of Digital Marketing?

What are the basics of Digital Marketing?


SEO: Stands for Search engine optimization. it is technique to convince search engine to put a website on first. SEO is of three types: White hat, black hat and grey hat. SEO includes on page and off page optimization.

SMM: Social media marketing is the use of social media to market a product or service.

SMO: Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event.

PPC: Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

SEM: Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO).