Sunday, 20 November 2016

How to build your email list

How to build your email list—fast
Whenever I write about email marketing, several people ask about how to build your email list quickly. Kind of makes sense; writing masterful emails doesn’t make much of a difference if no one’s reading them.

digitalcot-email marketing

You can choose from four list-building tactics:

Advertising. The issue with advertising is that it can get very expensive—even before you see any results. But when it works, it can create incredibly good, consistent results.
Affiliates. If you have lots of connections to people in your field who have large emails lists and willingness to promote something of yours, you can get almost any results you want.
Speaking. As long as you get in front of large, new audiences on a regular basis, you can grow your email list by asking audience members to sign up. However, making this tactic work takes a lot more work and is harder than most people think.
Guest blogging. It’s the only low-cost, effective way to grow your list if you don’t have a massive advertising budget and you’re not well connected. That said, most people don’t get almost any subscribers with guest blogging because they don’t know how to write effective guest posts.
In case you’re wondering, I have yet to hear of any other reliable way to quickly grow your email list without relying on luck, but if you know of some, do let me know.

All of these list-building tactics work regardless of which email marketing strategy you use the most. So, you can choose based on your resources.