Sunday, 20 November 2016

10 Laws of Social Media Marketing

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

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1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.


4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.  

What Is Social Media Marketing?

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

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How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

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Instagram
Twitter
Pinterest
Linkedin
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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.

How to build your email list

How to build your email list—fast
Whenever I write about email marketing, several people ask about how to build your email list quickly. Kind of makes sense; writing masterful emails doesn’t make much of a difference if no one’s reading them.

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You can choose from four list-building tactics:

Advertising. The issue with advertising is that it can get very expensive—even before you see any results. But when it works, it can create incredibly good, consistent results.
Affiliates. If you have lots of connections to people in your field who have large emails lists and willingness to promote something of yours, you can get almost any results you want.
Speaking. As long as you get in front of large, new audiences on a regular basis, you can grow your email list by asking audience members to sign up. However, making this tactic work takes a lot more work and is harder than most people think.
Guest blogging. It’s the only low-cost, effective way to grow your list if you don’t have a massive advertising budget and you’re not well connected. That said, most people don’t get almost any subscribers with guest blogging because they don’t know how to write effective guest posts.
In case you’re wondering, I have yet to hear of any other reliable way to quickly grow your email list without relying on luck, but if you know of some, do let me know.

All of these list-building tactics work regardless of which email marketing strategy you use the most. So, you can choose based on your resources.

Email marketing strategy

1. Email marketing strategy: Offers
Many e-commerce businesses rely heavily on making offers in their emails, but regardless of what kind of a business you run, you should know how to make offers in your emails.

The basic idea is to urge people to get something they really want. That can mean giving them a discount coupon for a product they’ve indicated they’re interested in. Or it can mean a general promotion that goes out to everyone on your list.

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When you promote something, you always run the risk of seeming “sales-y.” However, if you seem sales-y, you’ve done something wrong.

A good offer doesn’t feel sales-y. It doesn’t feel pushy. It doesn’t feel manipulative.

Instead, a good offer feels helpful. So, when you promote something via email, do it as a friend who wants to help the recipient.

That isn’t to say that sales-y promotions wouldn’t ever create results—as Internet marketing “gurus” have proved. The results just aren’t as good as they could be.

People buy when they feel that they have good reasons to do so. So, you need a strong value proposition (=great reasons for buying what you sell) in order to be able to give people good reasons for buying.

But if people don’t believe those reasons, they don’t buy either. As long as you seem like a friend who’s trying to help them, people are likely to believe that you’re sincere and that buying from you is a good decision.

The downside of just making offers is that they’re not useful on their own. People on your list won’t receive any value from you unless they buy what you’re promoting, so they have little reason to stay subscribed. That’s why many e-commerce sites struggle to keep people interested.

However, if you never make any offers, you’ll struggle to make any sales, so don’t forget or shy away from this email marketing strategy. Rather, learn to combine it with the next strategy, so even your promotions have value to your subscribers.




2. Email marketing strategy: Content
SaaS (Software as a Service) businesses and bloggers often use content email marketing strategy more than other strategies.

They create a piece of content (e.g., report, infographic, video, article) and tell people about it with an email. Or the emails might be content-rich on their own.

Some of the content is available publicly (e.g., blog articles), but some content should be behind an “information wall.”

The information wall works just like a “pay wall” except it doesn’t require a monetary payment, but instead it asks for information from the visitor. The simplest information wall is an email opt-in form that requires people to join the business owner’s list in order to get the content.

But if you want to make the most of this email marketing strategy, an opt-in form shouldn’t be the only information wall you use because once people have joined your list, asking them to do it again doesn’t make much sense.

For example, you can ask people to share a link to the content in social media before getting access to it. Or you can ask for more information about them (e.g., specific interests or their company’s size).

The additional information gives you a better chance to tailor your email marketing to match what they’re most interested in. And that gives you a better chance to convert them into customers.

Content email marketing is a great tool that you should learn to use regardless of what kind of a business you run. When you use it well, people will start to see you as a trusted source, which makes them more likely to buy what you sell.

But you shouldn’t stick to just content. You should also make offers—and build relationships with the people in your list.

3. Email marketing strategy: Relationship building
For many businesses, building a relationship with their leads is the primary reason for sending any emails. That said, very few marketers rely solely on this email marketing strategy. But some trust it more than is healthy for their businesses.

You could think that you build relationships automatically if you make offers and provide useful content (the previous email marketing strategies).

To some extent that’s true. But it’s not all there is to this strategy.

For example, you can ask your subscribers to reply to your emails or ask them to fill a survey. And you can tell what’s going on in your life or about your personal beliefs and opinions to create a stronger emotional connection.

Note that whenever you share an opinion or belief, you need to be willing to distance everyone who has an opposing view.

Most people don’t mind if you don’t share their worldviews, but some do. So, talking about things that don’t directly relate to your business (and topics around it) is always a risk.

Unless you want to play with fire, avoid dipping into politics, religion, sexuality, and other topics where many people have fundamentalist views.

If, however, you know that most of your audience shares your opinion on a topic that’s important to them, you can instantly seem more trustworthy by pointing it out because people trust people who are similar to them.

But most importantly, you should always remember relationship building as an email marketing strategy. No matter what kind of an email you send.

If you forget that you should build a relationship with your subscribers, your offers will feel pushy and your content distant.

Remember that you’re not a company. You’re a person. Act and write like one.


What makes email marketing so effective and its advantages?


Email marketing has some significant advantages compared to most other marketing methods:

High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods. 
Great flexibility: Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.


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Minimal risk: Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. With email marketing, the costs are much, much lower. A simple system like AWeber is very affordable even if your business isn’t a huge success yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects), but you get the point.
Low barrier of entry: Besides being comparatively cheap, email marketing doesn’t take such a steep learning curve as many other tactics. Even if you’re not an expert, you can see great results when you learn to use the different email marketing strategies—great execution of the strategies improves your results a lot, but even if you make some mistakes, you aren’t wasting your time.
Full control: Most other marketing tactics are at the mercy of policy changes (e.g., Google and AdWords) and other decisions beyond your control. Sure, some laws affect how you can use email marketing, but laws rarely change with short notice and they even more infrequently radically change what you can do.

What is Email Marketing?

The Internet has introduced a new twist on direct mail and given businesses another chance to reach people, a technique known as E-mail marketing

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So what exactly is E-mail marketing?

Well, it’s a campaign sent straight to your inbox, made personally for you, with the aim to sell or promote a product or service.

It’s one of the more traditional forms of online marketing used on a daily basis, and is known to be more effective than some other methods of marketing.

If you have an email address, then there is a 99.9% chance that you have seen email marketing in action.

Say you’re having a look through your inbox and you notice that there’s 20% off at your favourite clothing shop.

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This is email marketing.

An email has been sent directly to you, with the aim to advertise to you.

Ok, let’s flip this around.

Now you’re the one sending out the email campaign to your customers.

When sending out your email campaigns you will need their permission first.

Without your customers’ permission, your email is just spam. And what happens to spam? It gets deleted.

Getting your customers’ permission is very important as it means you build their trust. This creates a bond with you and your customer, meaning they look forward to receiving your emails as they want to hear about your latest deals and offers.

Creating a campaign – how it works

Creating your campaign doesn’t have to be difficult.

Let’s use a welcome email as an example.

Sending customers a welcome email immediately after they subscribe can be really effective.

You are responding quickly to their action, meaning they are more likely to engage with your email content.

This type of email campaign is great as it can be created once and then set up so that each time you gain a new subscriber, it’s automatically sent to them.

Before creating a campaign, you will need to collect information from your subscribers.

Obviously you’ll need their email address as a minimum; this, as well as any other information can be collected in a simple way like using a form on your website.

Your campaign can now be designed and as it’s a welcome email, we’ll want to make it enticing.

Try thanking the user for subscribing and giving them a special offer or some unique content.

An email campaign can look any way you like it to, as long as its aim is clear and encourages your customer to do what you’re asking them.

You can also make it personal, so that each reader feels it’s directed especially to them.

When they receive it, you’ll want it to work on all devices, especially mobile, as this is where most people are now reading their emails.

But don’t forget, it needs to stand out in your customer’s inbox, otherwise it will be ignored.

A few misleading or tedious words could be the difference between your email being opened or deleted, so make it catchy, honest and relevant.

Now you’ve seen just how it works; let’s look at how you can harness the power of email marketing.

A key part of email marketing is being able to analyse your results, so you can see how customers are engaging with your campaigns.

You can find out how many emails are being opened, clicked on, shared, if they’re generating sales, and many more things.

All of this is very useful as it will enable you to improve your future campaigns and achieve your marketing goals.

Email marketing also provides great return on investment for your business as there are no printing costs, postage costs or advertising rates, so you can target a larger group of your audience at a lower cost.

Let’s not forget that over half of internet users are checking their emails daily.

That’s a lot of people to target and send your campaigns to.

So how can you begin sending your own email marketing campaign?

You’ll need to gather your customer data, create your campaign; set up scheduled sending times amongst other things.

Setting up and running email marketing takes time, but it can be made simple with 123 Reg Email Marketing.

It’s a powerful online tool which makes the process of email marketing simple and saves you time.



Friday, 18 November 2016

Platforms involved in digital marketing ?


There are plenty of marketing platforms that you can use in digital marketing. They include:

Email: Almost everyone has an email address and what better way of reaching people than using emails. Email marketing is where you reach out to people that have subscribed to your list. There are many reasons why you can write to these people: to let them know of your latest blog posts, available products and services, and any offers that you are offering.

The cool thing with email marketing is that you send your message to the people that are already interested in your products and services thus you have higher chances of your message being opened. The easiest way of correcting email addresses is giving a free product. After you have the email addresses, send emails to the people that have subscribed to the updates.

When sending your messages to be cautious of how you do it. As rule of thumb avoid sending too many messages or those that don’t have value to the subscriber. This is to prevent the subscribers from unsubscribing or ignoring your messages. To increase the chances of people opening your emails you should have good titles.

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SEO: Popularly known as search engine optimization, SEO is the practice of ranking your website in the search engine results so that as many people as possible can find you and visit your site. The cool thing about it is that it’s free and when done right, your efforts can pay off for years. To do it right you need to research and find the best keywords to use in your content. While you should sprinkle your keywords in the content, you shouldn’t write for search-engines—you should write for people. Remember that user experience is a strong ranking factor thus if your users have a bad experience with your content you have minimal chances of ranking high in the search results.

While SEO is great, its major flaw is that it’s prone to penalties. The penalties result from overstuffing your content with keywords and using other black hat SEO techniques. To be on the safe side only use white hat SEO techniques.

Pay per click: Also known as search engine marketing (SEM), this is a digital marketing platform where you use Ads to advertise your products or drive people to your site. The most attractive thing about it is that it’s highly targeted; therefore, you reach the exact people that you are interested in seeing your Ad.

How the system works is that you create a campaign and bid at the keywords that are relevant to the products and services that you are promoting. To be successful you should aim at keywords that are as relevant to your content as possible. You should also create irresistible landing pages.

This method of marketing is highly effective; however, it can burn plenty of your money if you don’t put effective money management systems in place.

Social media: Social media sites such as Facebook, twitter, LinkedIn, Google+ and others provide a great place to promote your products and also build relationships with your customers. Just like in other online platforms, you shouldn’t use the social media sites to simply sell your products and services as you won’t go anywhere with it. The best way of going about it is posting information aimed at helping your customers and lightly sprinkle in information about the products and services that you are selling.

Mobile phone messages: The messages work just like emails. You have to collect the phone numbers of the people that are interested in your products and services and regularly send them messages about the information that you want them to know about. The good thing with the messages is that you have higher chances of getting them opened compared to emails. Just like with emails, avoid boring your subscribers with irrelevant or too many messages.


What is Digital Marketing?

What is Digital Marketing?

"Digital Marketing is the use of electronic media to communicate with consumers and receive responses through the same media instantaneously."

Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot of time and money focusing your resources on failing marketing campaigns.


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For example:

If you are a coffee shop, it would not be wise to spend money and time on aSEO (search engine optimization) campaign. It could be costly and most likely you would never see the return on your investment.  You would be much better off doing a SMM (social media marketing) campaign. Or even focus on yourLocal Listing on Google, Bing and Yahoo. This would be an excellent, free way to engage your potential customers, through offering coupons and having previous customers right reviews.

Digital marketing is an umbrella term for the promotion of products or services on the Internet including mobile phones. It includes:

Search Engine optimization (SEO
Pay Per Click (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Facebook Marketing
YouTube Video Marketing
Digital Display Advertising
Mobile Marketing
Viral Marketing
Web Analytics

What is digital marketing?

Digital marketing is a very broad term that refers to any marketing done through digital channels. For the most part this revolves around websites, mobile apps, search engines, and social media networks. There are other things like network enabled push messages or sms marketing, but we’ll ignore them for now since they usually don’t work very well.

What is digital marketing strategy?

a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing.Anmarketing.an effective digital strategy will help you take the right decisions to make a company successful online.

Who needs digital marketing services?

Anyone, struggling in market and want a strong online presence.
Anyone who want to increase traffic to his or her website
Anyone who wants to increase his/her sales
Anyone who want to connect with right audience through social media… and many other factors.

Why digital marketing?

provide small and medium enterprises the chance to compete against the big companies
Digital Marketing Is More Cost-Effective than Traditional Marketing
Digital Marketing Delivers Conversion
Digital Marketing Helps Generate Better Revenues
Digital Marketing Facilitates Interaction with Targeted Audiences
Digital Marketing Builds Brand Reputation
Digital Marketing Provides better ROI

Platforms involved in digital marketing or the basics of Digital Marketing?

There are plenty of marketing platforms that you can use in digital marketing. They include:

Email: Almost everyone has an email address and what better way of reaching people than using emails. Email marketing is where you reach out to people that have subscribed to your list. There are many reasons why you can write to these people: to let them know of your latest blog posts, available products and services, and any offers that you are offering.

The cool thing with email marketing is that you send your message to the people that are already interested in your products and services thus you have higher chances of your message being opened. The easiest way of correcting email addresses is giving a free product. After you have the email addresses, send emails to the people that have subscribed to the updates.

When sending your messages to be cautious of how you do it. As rule of thumb avoid sending too many messages or those that don’t have value to the subscriber. This is to prevent the subscribers from unsubscribing or ignoring your messages. To increase the chances of people opening your emails you should have good titles.

SEO: Popularly known as search engine optimization, SEO is the practice of ranking your website in the search engine results so that as many people as possible can find you and visit your site. The cool thing about it is that it’s free and when done right, your efforts can pay off for years. To do it right you need to research and find the best keywords to use in your content. While you should sprinkle your keywords in the content, you shouldn’t write for search-engines—you should write for people. Remember that user experience is a strong ranking factor thus if your users have a bad experience with your content you have minimal chances of ranking high in the search results.

While SEO is great, its major flaw is that it’s prone to penalties. The penalties result from overstuffing your content with keywords and using other black hat SEO techniques. To be on the safe side only use white hat SEO techniques.

Pay per click: Also known as search engine marketing (SEM), this is a digital marketing platform where you use Ads to advertise your products or drive people to your site. The most attractive thing about it is that it’s highly targeted; therefore, you reach the exact people that you are interested in seeing your Ad.

How the system works is that you create a campaign and bid at the keywords that are relevant to the products and services that you are promoting. To be successful you should aim at keywords that are as relevant to your content as possible. You should also create irresistible landing pages.

This method of marketing is highly effective; however, it can burn plenty of your money if you don’t put effective money management systems in place.

Social media: Social media sites such as Facebook, twitter, LinkedIn, Google+ and others provide a great place to promote your products and also build relationships with your customers. Just like in other online platforms, you shouldn’t use the social media sites to simply sell your products and services as you won’t go anywhere with it. The best way of going about it is posting information aimed at helping your customers and lightly sprinkle in information about the products and services that you are selling.

Mobile phone messages: The messages work just like emails. You have to collect the phone numbers of the people that are interested in your products and services and regularly send them messages about the information that you want them to know about. The good thing with the messages is that you have higher chances of getting them opened compared to emails. Just like with emails, avoid boring your subscribers with irrelevant or too many messages.


What are the basics of Digital Marketing?



What are the basics of Digital Marketing?

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SEO: Stands for Search engine optimization. it is technique to convince search engine to put a website on first. SEO is of three types: White hat, black hat and grey hat. SEO includes on page and off page optimization.

SMM: Social media marketing is the use of social media to market a product or service.

SMO: Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event.


PPC: Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

SEM: Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO).

What is Digital Marketing strategy?

What is digital marketing strategy?

A digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing.An effective digital strategy will help you take the right decisions to make a company successful online.


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Who needs digital marketing services?

Anyone, struggling in market and want a strong online presence.
Anyone who want to increase traffic to his or her website
Anyone who wants to increase his/her sales
Anyone who want to connect with right audience through social media… and many other factors.